STORY VISUALS
Sometimes, in order to bring people along, we have to bridge the "here" and "there." We have to pull ourselves up from the weeds and zoom way out to help people see the forest and the trees. We have to draw it on a napkin or grab a marker. We have to see it to believe it.
Story Visuals come in all shapes and sizes, and are designed for all types of goals. The common thread is extracting the "So what?" story from loads of information in order to design a visual that dramatically simplifies the complex and makes it click.
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